This is a legal conversion because both ounces and milliliters have the same dimension; both units describe volume. In order to make the conversion, we write down an equation with the number of one of the units in another:
\begin{equation*}
1 \mbox{oz} = 29.5735 \mbox{mL}.
\end{equation*}
Form this equation, we can divide to obtain
\(1\) without units in two different ways:
\begin{equation*}
1=\frac{1 \mbox{oz}}{29.5735\mbox{mL}}\ \ \mbox{and} \ \ 1=\frac{29.5735 \mbox{mL}}{1 \mbox{oz}}.
\end{equation*}
Multiplying the quantity
\(12 \mbox{oz}\) by either of these expressions for
\(1\) must leave it unchanged. In order to obtain final units of
\(\mbox{mL}\text{,}\) we will multiply by the second because
\(\frac{\mbox{oz}}{\mbox{oz}} = 1\) (we say the units of ounces cancel).
\begin{align*}
12\text{oz} \amp=\amp \frac{12\,\text{oz}}{1}\cdot\frac{29.5735\text{mL}}{1\,\text{oz}}\amp\amp \text{Units of oz may now cancel.}\\
\amp = \amp 12\cdot 29.5735\, \text{mL}\\
\amp = \amp 354.882\, \text{mL}.
\end{align*}